Exhibition Catalogue Stefan Sagmeister

Period 10/2004
Client

Zumtobel Staff Deutschland

Designing the catalogue for the Berlin exhibition of the New York graphic designer Stefan Sagmeister was like so many projects: too little time, a small production budget and limited picture material.

Despite all of that, within a week (from concept to delivery), this wonderful folding cube was created, the form of which recalls the exhibition building in the “Zumtobel Staff Lounge”. The division into a white and a black exhibition room emphasized the typography, which caused visitors to switch the direction of their gaze when they moved from one room to the next.

The invitations to the exhibition were branded pieces of toast, which were fried, in the most literal sense of the word, with a camping stove and a steel stencil …

Invitation with Lizza May David and Markus Becker.