In 2005, creative director Götz Offergeld decided that a new magazine was called for. Somewhat reminiscent of the old “Twen”, with a lot of black and white, large format and raw paper for high fashion themes. Together with Floor 5 we developed a strict design template and a very formal typography, choosing Smeijers “Arnhem” for the body text and modifying a narrow sans serif for the headlines. The result was “Liebling”, which created much excitement in the magazine market in 2006 – and not only in Berlin. We also ensured the careful production of the magazine, printed in Berliner, or midi, format, which comes without a central fold and therefore was complied in layers by hand.

with Floor 5
Layout (editions 3 and 4) with Jörg Walter (Groupe Dejour)